DATE

October 8, 2014

CATEGORY

Uncategorized

AUTHOR

Line Moeller Maersk

Launch of branded natural stone on the UK market

in Uncategorized By Line Moeller Maersk

September 2014 at the 100% Design show in London, Lundhs launched the Lundhs Real Stone – concept on the UK market for kitchen work surfaces.

A solid rock with drill holes on the side is made into a kitchen work surface. The wall of the stad represent the mountains of Norway and the different materials in the quarries of Lundh.

The Lundhs stand at the 100% Design show 2014. The stand displayed a small piece of Norwegian landscape, and a massive block of stone from the quarry, showing the raw material transformed into a kitchen work surface and new sample displays.

The history of Lundhs
The history of Lundhs started more than 100 years ago. Throughout this time, innovation has been essential. The areas of use for natural stone and the ways of extracting natural stone have changed completely. Lundhs has always been in the forefront of these changes. Now we want to change how natural stone is promoted to the end users.

Why are we doing this?
Thor-Anders Lundh Haakestad, CEO of Lundhs AS says, “We want to promote our natural stone in a new way, and we want to enhance the experience of the end user by

  • Inspiring the use of natural stone by being visible
  • Making it easy to find where to buy our natural stone
  • Making it easy for the stores to sell our natural stone

This can only be achieved together with partners, and we are grateful for the support of our partners so far. We believe consumers are increasingly sophisticated in their choice of stone, and that they are interested in both the origin and the history of the products. According to us, nothing can compete with nature’s own products. The colour, crystals, and the natural variations in each slab are not possible to replicate by man. The idea of having a 100% natural and unique product is something we believe the end users find attractive”.

The lifecycle is unique as well
Lundhs’ natural stones are crafted by nature, refined for living, and in this case, installed in a kitchen. Here it will last for a lifetime, as it will withstand daily wear and tear for generations to come. If for some reason the natural stone worktop is changed, the recycling process can be done with no special handling, since the product has no chemicals added and is all natural.

The concept
“The concept is all about making it easy for all our partners and customers to either choose or sell our materials. Cooperation within the value chain in order to offer the best service possible to the end user is one of our main goals. We provide a small range of Lundhs real stone, unique in colour and appearance, all displayed in a handcrafted box of solid oak. Together with our new catalogue showing inspirational cases, and our new webpage for the UK market, we think the concept is well on the way. We believe strongly in this and are very excited to finally launch the concept and we look forward to working more closely with partners and customers on the UK market”, Lundh Haakestad concludes.

More information please contact:
Thor-Anders Lundh Håkestad, CEO, +47 913 15 991, talh@lundhs.no
Hege Elisabeth Lundh, Marketing Manager, +47 480 03 600, hege@lundhs.no / marketing@lundhs.no

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